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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal for an international Marketing Strategy for a Selected Company
 Veselý, Tomáš ; Rejka, Martin (referee) ; Chlebovský, Vít (advisor)
The master’s thesis analyses a selected company operating in the tourism industry. The company has customers from more than five countries and specialises in offering hotel services in the Giant Mountains, especially for Czech, Polish and German clients. The result of this thesis is an international marketing strategy that is in line with current trends in the hotel industry. The secondary objective is to segment current and potential customers by using Google Analytics when preparing international marketing strategy.
Detailed record
Proposal for an international Marketing Strategy for a Selected Company
 Veselý, Tomáš ; Rejka, Martin (referee) ; Chlebovský, Vít (advisor)
The master’s thesis analyses a selected company operating in the tourism industry. The company has customers from more than five countries and specialises in offering hotel services in the Giant Mountains, especially for Czech, Polish and German clients. The result of this thesis is an international marketing strategy that is in line with current trends in the hotel industry. The secondary objective is to segment current and potential customers by using Google Analytics when preparing international marketing strategy.
Detailed record

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